Becoming Bridge Builders

From Advocacy to Action, Beth McDaniel's Pioneering Environmental Advances

April 01, 2024 Keith Haney Season 5 Episode 268
Becoming Bridge Builders
From Advocacy to Action, Beth McDaniel's Pioneering Environmental Advances
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Discover the indomitable spirit of Beth McDaniel, the force behind Reactive Surfaces, who joins us to weave a narrative not only of environmental innovation but of deep humanitarian conviction. Her journey from deeply-felt human rights activism – including an homage to the resilience of the Lost Boys of Sudan and the bravery of Carl Wilkins during the Rwandan genocide – to the frontlines of patent and trade secret law, showcases a lifetime commitment to bettering our world. Prepare to be moved by Beth's stories and her father's enduring wisdom, reminding us that each individual holds the power to drive significant change.

Venture beyond the headlines with us and into the innovative world of Reactive Surfaces, where Beth and her team are transforming the way we think about coatings – from self-cleaning surfaces to algae-infused paints that tackle CO2 emissions head-on. In an age where pandemics and climate change loom large, Beth reveals how cutting-edge biotechnology is revolutionizing our approach to these global challenges. The unveiling of a transformative platform technology deploying antimicrobial peptides promises to redefine notions of cleanliness, perhaps most critically in the medical field.

The urgency of climate action frames our final discussion with Beth as we confront the hard truths and hopeful solutions around global warming. Emphasizing the importance of credible sources like the IPCC, Beth dismantles skepticism and underscores the critical timeline to prevent irreparable damage to our planet. She shares not only updates on groundbreaking technologies but also the personal fulfilment that comes from contributing to a brighter, more sustainable future – a legacy of environmental stewardship she aspires to leave behind. Join us for an enlightening journey through the nexus of activism, innovation, and hope for the planet we call home.

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Speaker 1:

My guest today is Beth McDaniel. She is co-founder and president of the award-winning paint and coatings company, reactive Surfaces, where she also serves as a legal counsel. She is also a partner in McDaniel and Associates, a law firm specializing in patent and trade secret law. Her legal practice is focused on contracts, business administration, innovation and entrepreneurship. As a serial entrepreneur, she has guided this bleeding-ed innovative company operating in the paint and coatings and special chemicals industry for the past 15 years. She has served in leadership roles from numerous organizations, including serving as a Pathways to Peace Fellow, a premier social justice organization. A working area of human rights and social justice brings a level of experience and intention to ensuring that any climate solution has at its heart environmental justice, an enhancement of human rights and personal livelihood. She brings the same dedication to her family, including her two children and grandchildren. We welcome Beth to the podcast. So good to welcome Beth to the podcast. How you doing today, beth.

Speaker 2:

I'm doing great, Keith. Thanks for having me. It's good to have you on.

Speaker 1:

I'd love to talk to you about this interesting topic, so let's dive in a little bit and get to know you better. What's the best piece of advice you've ever received?

Speaker 2:

Okay, well, this might sound fake because it's just all too kind of perfect in a sad way, but I haven't answered for that because I've been asked that before.

Speaker 2:

It was on my dad's deathbed, actually 17 years ago, I mean just hours before he died and he was a unique individual, a quiet, a man who a leader, who led with quiet wisdom, he was the best listener and he was just a kind, fair-minded person that I just admired obviously a lot, and I was trying to get out all these things that I wanted to tell him, because I knew he was going to be gone in a few hours and he was still lucid and I was telling him thank you for this and thank you for that. My husband was with me and I said I want to thank you for giving me a charitable mind and knowing that it's our responsibility to take care of each other. And he said and, like I said, he didn't have a lot of words for things, but when he spoke he used very good words and he said, bet he used to call me bet. Bet, don't ever forget you can change the world. What the hell, give it a try.

Speaker 1:

Wow.

Speaker 2:

And I've never forgotten those words and it's just straight true with me. You know that's you can. You can do things and you know changing the world might be a completely different thing to you than it does to me, to anyone else, but everyone can do that in some way.

Speaker 1:

I love that. I'm always curious for people like yourself. I look at your background. You have so many different things you've been involved in and so many different things you're interested in. Who are some people in your life who serve to inspire you along your journey?

Speaker 2:

Well, for a period of time and this is not something that I have left really, but I did a lot of activism in human rights and specifically in preventing and ending genocide in areas of the world. And and so in doing that, I mean I ran across some amazing people okay, lost boys from Sudan who, who were, you know, 12 years old, that left their village and, because it had been blown up, while they were out in the field tending the cattle and they had to walk, for you know, hundreds of miles with other kids and ended up in a Kenyan refugee camp and life had been tough. And you know what they did. He ended up.

Speaker 2:

This particular gentleman, who's a good friend of mine, ended up being rescued by the United States eventually, years and years later, and he got to immigrate to the United States and he became a math professor because he was really good at math.

Speaker 2:

But what he's done is he's gone full circle and he goes back to Sudan and he has built schools there specifically for women, because in Sudan only about 1% of women get a high school education, and he wanted to make a difference with that and he's an educator just by nature, he's a math teacher, and so he went and he built schools, but he made those schools like accessible to women because of culturally accessible also.

Speaker 2:

You know, and a lot of people know this, but you know like in certain cultures, you know, women are responsible for getting all the water and so for the household, and so they might have to go gather it from a well, and so he always made his schools vary with around wells and so they could do what they do but also get their education. He fitted into their culture rather than coming in and saying, here, do it this way, and I've always admired that. So he's someone that I got to know, that I just was. He's just had such fortitude and just in vision and fairness and just kindness, you know, and really gives back, even though he suffered so much in his life.

Speaker 1:

That's interesting because, if you remember the special about the Lost Boys from Sudan, a lot of those came to Iowa and we actually yeah, we actually have one of our one of our pastors is one of those lost boys and he has a ministry here to Sudanese people in Lamar's, which is not far from Seuss Hall. So, yeah, it's. It's amazing. How are how those stories Connect?

Speaker 2:

I would love to. In fact, I I might know someone from Iowa that's involved with that group, that was involved in a fellowship that I was involved in. That was that was for the purpose of preventing and ending genocide In the world, and so that was what I was active in is called Carl Wilkins fellowship and Carl Wilkins was another person that was, that was instrumental in my activism and that was. If you want to hear about that he was. The whole fellowship was named for him because of what he did in Rwanda in the mid 90s during the Rwanda genocide.

Speaker 2:

He's a white guy with his family. He went over on a mission actually but he was a contractor, I think. He was building homes and and stuff like that. He had a regular job but he was doing his work and in his service and he he and his family lived there of his kids and they were growing up there and then Rwanda the genocide happened. Who choose gets to season and they he sent his family away and young kids and everything he did, send his wife and his in his kids away. But he stayed and he rescued like Like hundreds of kids in orphanages there was. He saved them just from being slaughtered. He was kind of like the hotel Rwanda guy but he did it in his own way that he could as an American.

Speaker 2:

This is this is kind of one of the things, the nuances that I thought was interesting about his story as an American. He, you know, when the, the Hutus, who were committing the genocide at that time, were Were in power and this was taking place I mean, literally people are just being slaughtered in the streets he as an American was respected by whoever was in the government. He went and dealt with these people. Okay, he didn't go fight them. At that moment, that wasn't the time to fight. He needed to rescue people.

Speaker 2:

So he went and he used his power, he used what he had as an American to go influence them, to release all of these kids in these orphanages, and that's how he was able to save these orphanages was he? He negotiated with them and he made it happen. He negotiated with the really, really bad people, but he made something happen, and so that was an interesting, you know, part of the story, but he's just a good man who saved so many people and he Just made the world a better place, and the whole fellowship was named for him.

Speaker 1:

Wow, that's an impressive story. I remember watching the movie Hotel Rwanda, but also when I was at one of my conferences there was a lady who was there from Rwanda and she talked about how her family Hid in the bathroom while this was happening. They could hear people going Door-to-door looking for people to murder and it was just a harrowing experience and she I think she survived. I don't know if her family did. I remember a little bit about the story, but it was just. It's a tough thing. So I Want to kind of talk about that a little bit, because I think we in America Don't really pay attention to the genocide happening around the world and if we do hear about it, we don't think much about it because it's not in our backyard. Because I just heard about one in Arjabajan, where that entire it's been going on for almost a year, where they've starved out the population, you've had to leave their homeland and we're now just drawing attention to, I think. I think Congress just Passed a resolution or something to address what's happening in Arjabajan.

Speaker 2:

Look at that. I've been a little disconnected from that Well, but I'm gonna look at that. Yeah, I have some connections there.

Speaker 1:

Yeah, they were, there, were, they were, I mean, they were. There were Christians, though, who were being persecuted by that region. I can't think what, what the neighboring country was, but they would. They cut them off from it, from gas, from food, and they were just basically starving them out.

Speaker 2:

And it's happening in various parts of the world. You know it's happening Myanmar, it's happening in Iraq, it's happening in against certain people, because genocide is requires a targeting of a certain people to eliminate right and in a certain actions, in a certain way. But and in China and it's, and in in Sudan, again in Darfur, it's. Darfur has gotten really bad again right and so I Don't know it's.

Speaker 2:

There used to be something that we said in our we were in connection with a lot of other people that were active in the genocide, anti-genocide world, you know, and, and we used to say that the world can't handle more than one genocide at a time and so they can't focus on. And that's sad because it is happening and we need to make sure it's not happening anywhere.

Speaker 2:

Right and it doesn't matter whether they have oil or whether we care about them, you know, or Whether diplomatically you know they're good for us. It just means they're people we need to step in. That's not okay.

Speaker 1:

Well, you're thinking about the Uighurs in China, is what you were thinking? Yeah, I followed that a little. I try to keep my mind, or keep my attention, on those things are happening around the world, because oftentimes we don't hear about it unless someone draws attention to it and it just. It's just happening in Darfur.

Speaker 2:

I mean there's another one in Africa happening to I can't think exactly what country it was, so I've heard about Citroen Africa Republic sometimes has some problems, and then also, but I haven't been following it as closely as I used to- right.

Speaker 2:

Fortunately, there were some things that happened as a result of people who Felt like we do. You know, this is not okay to go on. And so it was actually Madeline Albright, and what was his name? Cohen, daniel Cohen, I think he was. He was secretary defense, I think under Clinton they.

Speaker 2:

Malin Albright was ambassador to the UN at the time that the Rwandan genocide took place and At the time there were all sorts of signs and signals that this was gonna happen, but no one knew what to do about it. They didn't. There wasn't a blueprint for what do we do when this is happening? Everyone just pulled out, including the UN of Rwanda, and just said we can't do anything and Let it happen. And about a million people were slaughtered in about 90 days, wow.

Speaker 2:

And so that was on her. That was on her conscience, you know. It was on her watch and she did something about it. What she did is she, she. She convened a well, she was back. She wasn't you in ambassador anymore when she was secretary Well, oh god, she was secretary of state. I think this. Yeah, she convened a committee and and this committee included this guy, dan Cohen, and some other really powerful people, and they developed over a year, a blueprint for how to deal with what we, what might become a genocide, how to prevent it, not to just wait and go, what we do, and then try to fix it afterwards right, fixing it, you know. And so there are things that are going on that are preventing Genocide that you never hear about, fortunately, right, because they just, they just don't come to being.

Speaker 1:

They need to be beefed up and supported.

Speaker 2:

But there are diplomatic things that can kick in. For instance, leo, it used to. I remember there was a war and Kenya at some point between there's a clash between two forces, and this is years ago, and what I found out was that they, they needed a diplomat to go over. There was like twenty five thousand dollars and it was an literally an act of Congress to get a $25,000 diplomat trip Approved, and so it just didn't happen for a month or something, you know, when they could have just flown this guy out there and taken care of it. So that that kind of stuff is being, you know like, repair it in the system through this.

Speaker 1:

That's good. So I'm always curious a little bit about you. So that's one part of your life that we talked about. But what drives you? What's your why today?

Speaker 2:

Well, there's been a new. My wife is always my family, by the way, but that's you.

Speaker 2:

We have great kids and great family and all that but, everyone has that, hopefully, and so I'm not gonna focus on that. But, having said that, my why right now, for the most part, is climate change. Climate change is a Well. Our company has developed a climate change solution and in doing so, I have learned a lot about climate change, and so I am Legitimately and validly terrified of what's to come, because I Genuinely and truly care about, you know, not just my kids and you're, you know, and my grandkids, but I care about your kids and and the grandkids and great-grandkids for years and generations to come, and I, you know, hey, we've got a big problem in our hands and we're the adults in the room right now, so we need to do something right now, right, right now right, so you have a company.

Speaker 1:

I'm curious about your reactive surfaces. Tell us about the mission and vision of that company's. I know that's one thing you're doing To address the issues you're talking about.

Speaker 2:

Yeah, reactive surfaces. As a company, my husband and I started about 20 years ago and it's in. It's actually a. It's very sciencey, it's a. It's a combination.

Speaker 2:

What we've done is combine Biotechnology with material science, which is paints and coatings. Okay, a paint is just a coating with color, and a coating goes everywhere you can see, because everything is coated in its Manufacturing process, not just your walls, okay, everything your computer, your fed phones, your eyeglasses, your Clothing, even your floors, and everything is. You know, everything is coated. And what we do with our body, with the biotechnology part, is we take that and put it into a. We harness nature's Functionality in the form of usually enzymes and peptides and things that have a natural functionality. That's not what we do. What we do is we know how to capture that, harness it and put it into a coating system and stabilize it. So when that coating system is spread on a surface and it dries up Just like any other paint, it's functional. Okay, too, functional like it might self clean itself from greases, fats and oils. Or we have another functionality that's antimicrobial or even antiviral, like anti-covid. And that company was the genesis for the climate change technology, which was another platform technology that we developed after we kind of got the kick in the head of from the humans reports About how serious this was. You know, we were just like my husband and I was just like, oh my god, what are we gonna do? Well, the only thing we really knew what to do is we've been in this paint and coatings business for a long time.

Speaker 2:

He's a genius Scientist, innovator, okay, and he goes. I've been thinking about something For a while because he used to do a lot of space research and he used to go, like out to the Arctic and they put on space suits and he's he's a biologist, my biochemist, and do science out there. And while he was out in the Arctic, in this like Gray, you know, everything's gray, everything big rocks and just all gray. And he sees this right red splotch on this rock and he thinks it's like a GPS, you know marker, and so he goes over there and it's not, it's lichen, you know, like in, like rose in the forest, on rocks, you know Real bright colors and stuff, but he was surprised that it was growing out there. He's a biologist. He's like that's so weird, everything's so gray out here. He got this bright red, you know. He's like this is like paint. Well, this is like 25 years ago that he had this kind of epiphany, and then he um.

Speaker 2:

And then when we in 2018, when we were so concerned you know, when we got really concerned about climate change, that's when he said you know, I think we can make a paint like lichen, and what lichen does is it captures CO2 using algae. It's part algae, and the algae photosynthesize, capturing CO2, and that's one of the problems, of course, that we have with climate change is way too much CO2 in the ambient air. Well, lycan's already doing that. So we developed a non-toxic coding system, a paint. This was one of our technologies in climate change solution.

Speaker 2:

We have several of them but the paint, we put algae in it, we comprised it like what a Lycan is allowing gas exchange and sunlight, but not too much UV and all this stuff and it captures CO2. And so it's not a paint that goes on your house. It's actually a paint that we put it densely, like a whole. We put paint on, substrates on, and then we put it in a box and try to fill it as much up as possible. We got a big problem on our hands. It's not time to decorate yet. Okay, this is like we need to get as much paint out there as possible that can pull out CO2, and that's what we intend to do.

Speaker 1:

Wow, that's interesting. I had never thought about that. You must be one never thought about that, yeah, so what else have you worked on? I'm curious about other things you've developed.

Speaker 2:

Well, so one of our we call them platform technologies is utilizes an antimicrobial peptide, and these things are active in nature. They're all over you. Right now there's a hundred billion of them or something crawling all over you and you're just fine with it. Okay, and that's how natural and non-toxic they are. But they function in a way to they poke cells walls and they let the bad stuff out of cells. So if there's microbes around, it goes around there and it that's what it does is it pokes the cells, and which is a kind of a different way of dealing with microbes on surfaces than other antimicrobial paints and coatings which might contain toxic ingredients or heavy metals that we don't want and they might have to leach out in order to be effective and that could cause some other problems.

Speaker 2:

Okay, so this is just an effective alternative that doesn't have those concerns. You know, and that's one of the platform technologies. Now that could be used in a lot of different ways and different applications, everything from like catheters that go inside the body, have a coating on them. Okay, we want to keep those things healthy, right when they're in the body. Definitely, it could be used like that, or it could be used on an exterior wall. Now there's different price points and you know it's not being sold commercially like that, but it's effective like that.

Speaker 1:

Wow. So, as you saw the report back in 2016, I think you said what, and you look at what's going on today. What do you think are some of the greater, greatest challenges that we are facing today?

Speaker 2:

Besides climate change.

Speaker 1:

Well, I mean in the climate change realm.

Speaker 2:

Well, the biggest challenges. I mean the challenge is the problem. Okay, I mean we have about 40 gigatons, which is 40 billion tons, maybe 37 billion tons being emitted annually, and by 2030, we're supposed to half that amount, according to the International Panel on Climate Change, which is about 3,000 scientists all over the world that agree that this stuff is going down. Okay, and we need to do this about it. So it's not, you know, it's not just some one lone scientist. We're talking about a collaboration of the best scientists in the world and what they're saying is we need to cut that 37 billion tons and half by 2030. What are we? 2024? Six years? I mean I've had stuff on my desk for six years that I haven't done.

Speaker 2:

I mean it's not that long of a time, and so we got to get busy, and I think one of the problems is that people might not realize it. And then after that, you got to get down to zero by 2050. Okay, and on top of it you got to be pulling down on legacy CO2. And this is to prevent us from getting into a situation where we exceed you know, the global temperatures increase over pre-industrial levels, which is 1.5 degrees Celsius. We don't want to. Once we get past that, all sorts of bad stuff start happening, I mean the weather. And we're in there, we're in it already, we're up at 1.1. But we're trajectory to get. I mean it starts getting bad at 1.5. And our trajectory is some report say two, three or four, and that is not a situation we can live with and it's not that far away.

Speaker 1:

Right. So I hear people on both sides saying part of the climate change thing is all about economics, it's all about dollars and it's not real. So how do you, who have studied this, respond to people who are skeptical about the information that they're getting?

Speaker 2:

Well, always read the real science, okay, and in this case, the real science that you can rely on is international panel on climate change. When you get 3,000 scientists together, they're gonna have to work it out. I mean, people are gonna consider different things and stuff, but they come out with one report that they agree on. So I would say that's a very good report to look at, but there's not that much money in it. I mean oil company okay, there is a side to it. Oil companies are kind of making money on it, okay, On, especially in carbon removal.

Speaker 2:

If they would do the right thing, they could be a part of it, and if they also produce oil in a less carbon intensive manner, that would be better. But putting them in charge of all of it is probably not the best idea. So, but it's not a money making thing and we can sit there and penny pinch all we want and about that. And if someone's got a gun to your head and they're like, give me $200, and you're like, how about I give you a hundred? You know it's kind of like that we have an asteroid headed towards Earth. I mean, what are we gonna do? We're gonna sit around and talk about the money for about five years and then it hits.

Speaker 2:

Sorry, I mean, I read about it every day, so I'm pretty passionate. I don't mean to be so down, but I mean we got it. There are things we can do, but we gotta do them now. It's not the time to sit around and go ooh, it's just scientists wanna get rich. Scientists are not rich, by the way. Okay, Bankers and oil people are rich, but scientists are not.

Speaker 1:

That's probably true. So, for the audience who are going, what do I need to do to help? What suggestions do you have for the average person listening to the podcast?

Speaker 2:

With regard to climate change, hopefully we're gonna have what will be something that you can do, an individual, which is I spoke about the boxes that we're gonna, the modules that we put this painted surface in that captures CO2.

Speaker 2:

So we're designing those for individual use. They're one meter cube okay, I have 20 of them in my yard right now and so and 20 of them would pull down a ton of CO2. Now we have to have some infrastructure around it, and the city would have to be a part of it and everything. But there will be be on the lookout in the next year or so for something like that, because, yeah, you could actually you know it have an impact like almost the impact of driving an electric car for a year if you just had a system where you could put these out there and all they do is grow, that's it. They just grow algae and then we take it and get it. So the system is being worked up. We don't have, you know, it's not available in cities, but hopefully it will be sometime, because I think everyone could do something about it.

Speaker 1:

So if people are interested in that, where do they follow along? Get updates on that in technology.

Speaker 2:

Yeah, reactive surfaces, that's surfaces like the surface of a table, not services. Reactive surfacescom under the technology section. You can follow along with those technologies and climate change and antimicrobials called protocop and you know LinkedIn and I've got a lot of there's some articles and stuff like that. I think I sent them to you.

Speaker 1:

You did. I'll include those in the show notes.

Speaker 2:

Okay, thanks.

Speaker 1:

So I'm always curious. We talked about climate change and some people. You know that freaks people out but I'm curious what are you excited about in this season of your life?

Speaker 2:

God, no one's ever asked me that question. What am I excited about? I mean, I'm always excited about being able to make a difference, if I can, you know. I mean I just like people and we're building a pool too I'm excited about that All right.

Speaker 1:

Cool, Just like in Christmas vacation.

Speaker 2:

Yeah, after the pandemic, when we were stuck at home so much, I just thought you know what? I have to have a pool, and I'm 57 years old. I'm going to have a pool in my yard. I don't have little kids anymore or anything. So, yeah, I'm not going to be without a pool again.

Speaker 1:

That's cool. That's awesome. My yard is too small for a pool, it would just be like a pond, so we talked a little bit about this. I'm always curious for my guess what do you want your legacy to be?

Speaker 2:

Well, I hope that my legacy, of course you know, includes contributed to, you know, keeping climate change at a reasonable level, and my legacy I hope that I mean I got kids that are way smarter than me. We got a couple grandkids too, and I just hope that they know that they were loved a lot and we thought they were just the best, and I hope that, you know, every child I've been able to connect with feels that way. I like kids a lot.

Speaker 1:

Cool. Well, I have a lot of kids, so I like mine too. So how?

Speaker 2:

many do you have? Six you do. I want to come to your house. I mean, that's fun.

Speaker 1:

Is there anything I haven't asked you that I should have asked you?

Speaker 2:

No, I don't think so. Well, you haven't asked me like what my talent is.

Speaker 1:

Oh, what's your talent.

Speaker 2:

And it's the only one I really have, but I have a way of understanding what dogs are thinking and speaking for dogs. So, yeah, and I'm a real kind of dog freak but it's not just that I'm talking to my dogs, I am talking for the dogs. So yeah, we have a lot of personalities going on in our house.

Speaker 1:

So you're a dog whisperer.

Speaker 2:

Maybe that's so cool and I'm going to have a dog farm. You asked when I was going to. I wasn't going to mention this, but I'm going to have a dog farm when I retire. I want to go get on a river. I really like rivers, you know, and we want to get on a river and where we have both sides of the river, because I've been in real estate before where we had to argue about the river, so it's always good to have both sides. That's your real estate tip for the day.

Speaker 1:

There you go, going to be on a lake or river.

Speaker 2:

Try to own both sides of it, because at some point there's going to be a disagreement about where the middle is or where you get to go. So anyway, yeah, that's. My dream is to have like a little river both sides and then just have a dog farm. It was just all dogs there and just I don't know I'd be happy with that.

Speaker 1:

That's so awesome. So one more time working list just find your website of your company and where can they connect with you on social media.

Speaker 2:

Yeah, reactivesurfacescom, and my LinkedIn is Beth McDaniel, reactive Surfaces. I don't know how to quote my LinkedIn.

Speaker 1:

Me either.

Speaker 2:

But that's where most of my podcasts and publications and things are.

Speaker 1:

Well, beth, thanks so much for taking the time to share with us what you're working on and the innovations you guys are doing, and we pray that you continue to progress and develop newer things to help us be good stewards of the plan that God has given us.

Speaker 2:

Thank you so much, keith, it's beautiful.

Speaker 1:

Thank you.

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