Turning Your Passion into a Successful Business with Beate Chelette

Have you ever thought about setting your fears aside and turning your passion into a successful business? Our special guest, Beate Chelette, is a master at doing just that! In this riveting discussion, she recounts her transformative journey from being a first-generation immigrant to becoming a successful businesswoman in photography. Beate shares some profound insights about the importance of learning from failure and shaping adversity into a stepping stone toward success. 

Beate also delves into the three essential frameworks for growth - strategy, growth, and mindset and how these strategies have shaped her journey. Sharing innovative insights on podcast alignment, she explains how one can leverage it for growth. She'll also share her wisdom on navigating the ever-changing market landscape, based on her experience of selling her company to Bill Gates in a multi-billion dollar deal.

In our final segment, Beate opens up about her book "Happy Woman, Happy World," and the importance of women supporting each other in business. She also shares her personal experiences, including her battles with health challenges, and the joys of being a grandmother. As we wrap up, we delve into the art of decision-making and the significance of sharing resources. Get ready for an episode that's sure to inspire you to overcome your fears, embrace the challenges, and make a positive impact in the world.

Transcript

Keith: 0:59

. She's a growth architect and founder of the Women's Code and provides visionaries and leaders with proven strategies, blueprints and growth maps that provide clear steps to improve business systems, strengthen leadership skills and teams so that our clients and audiences can maximize profits and scale their impact. i Biyate s known as a straight shooter and her ability to inspire, empower and overcome adversity. Her super skill is working with unique personalities and big thinkers and building executable systems. She's a first-generation immigrant who found herself $135,000 in debt as a single parent. Biyate bootstrapped her passion for photography into a global business that licensed content into 79 countries. She exited in a multi-billion dollar deal when she sold a company to Bill Gates. She is a podcast host of Growth, the Business Growth Architects Show, and is listed amongst the top 100 global thought leaders by People Home and one of 50 most followed women entrepreneurs by Huffington Posts. We welcome her to the podcast. Well, how are you doing today? So good to have you on the podcast.

Beate : 2:12

Heath. I'm excited to be here. I can't wait to dive right in.

Keith: 2:16

Me either. I like to get my guests an easy question and kind of get to know you questions. So what's the best piece of advice you've ever received?

Beate : 2:25

Fail faster.

Keith: 2:26

Fail faster.

Beate : 2:30

Yeah, and that's just a very simple concept, because people are so terrified of failing. So if you become really excellent at failing, then you wouldn't have to worry about how you feel about it, because it's part of your mindset you go, if I fail faster, then I know I can exclude this piece from the path because it's not working and I can move on to the next one.

Keith: 2:50

I like that. And you get it out of the way, so it's like I got out of the way so I can move on. I like that.

Beate : 2:56

I mean, I mean truly, but people don't take that very well. People like to be attached to. Oh my God, I can't believe I did that. It didn't work out, and what other people going to think about me. You know, I'm never going to do this.

Beate : 3:12

And there's like one story I have with that, keith, that I always tell is like when you have a GPS in your car and inevitably there's an update on the GPS and it says you know, keith, you need to update your GPS, but you're very business, you know you got to go to service, you have to have a house call, you have phone calls to make, you need to come home, you need to eat, whatever it is, and so you're not updating the GPS. And then one day, inevitably the shortcut that he used to take, random on the freeway, is now a cul-de-sac because they're building that thing that they've been talking about for years. So now you're going to get out of your car, keith, and you're going to throw yourself on the ground and you go like oh my God, I'm the worst driver in the world.

Beate : 3:52

That's it. I'm done driving. I'll never drive again. What will other people think of me? I took the wrong turn. I can't tell anybody about this. I'm so ashamed. Does nobody ever? You just, you know, stay in your car. You turn around, you wave at the guy with a neon sign and the stop sign and the hard hat. You say note to self, update my GPS and somehow, magically, you know that the destination you wanted to go to is still there, even though you took a wrong turn. That's why I say fail faster.

Keith: 4:21

See my GPS. Horror story is I went, I didn't update, mine end up in trailer park. So there you go.

Beate : 4:28

Oh no.

Keith: 4:30

I'm like how'd I end up here? I love to ask my guests about their journey, so tell me about your personal story, your journey.

Beate : 4:40

Yeah, my personal story is probably very much like many other people. I was, you know, I when I always had big dreams and not much to back it up with other than the idea, and I'm originally from Germany, I'm a first generation immigrant here in the United States and I was very drawn to creativity. And then, when I did go into photography, I was realizing very quickly, keith, that I was better at the business side versus the, versus the creative side, which was which was a shock, but that's just the way it is. And so I focused my entire life on helping creative people artists, big thinkers, thought leaders, visionaries to help them land planes. And that's kind of my passion in life is to look at what great idea other people have. And a lot of people that have great ideas circle at 30,000 feet and they can never land the plane, and so when you don't land a plane for refueling, you'll crash. So I help them land the plane.

Keith: 5:57

I love that Cause I I've been a couple of talks with people who I keep saying please land the plane. You know you're circling a runway and it just never ends. So that's a that's a great analogy. I love that.

Beate : 6:09

Thank you.

Keith: 6:11

What lessons did you learn on that journey?

Beate : 6:17

What lessons did I not learn on that journey? So, number one I would say very much like what I said, that failing is a really critical part. Number two I learned that the path is never up to us, and the more we insist and I bet, keith, that you come across this in your line of work all the time that people think that they're responsible for every step of the way, and that's just not the case, and we get so convoluted with this idea that it has to go, like the internet market or told us, or the funnel builder told us, or that it has to go a particular way, and it kind of never really is. So I I learned that there's two pieces you have control over. That's the beginning, which is where you are right now, because it's the decisions and choices you made that led you here and where you want to go, because that's the vision, that's the dream. The path typically is up to God, myself included. Everybody fights. That that's, I think, the biggest thing I've learned in life, keith, is that the surrender seems to be the most difficult thing.

Beate : 7:27

And I heard something really interesting the other day and somebody sent this to me, and it says if you worry, you don't trust God. And I'm going like what, what are you saying? And it's exactly that is, if we fix, or we try to fix, us or other people, we're doing the work of God. If we are trying to, I mean, we have influence over the path and influence over the decisions that we're making, but what comes to us is typically something that is completely out of the ordinary. And have another really amazing story to validate this concept. So my claim to fame is that I built and sold a business and then I sold it to Bill Gates for millions of dollars. So the story on how this sale in the final thing kind of came about is that I had a mother in law.

Beate : 8:25

That was a complete knack. And she would tell me you need to write a letter to the president of the United States and ask him for help. And I'm like I rolling. It's I who the heck writes a letter to the president of the United States. What a bloody waste of time. And she just would not stop. He's the number one guy in the country. If anybody can help you, it's him. You know, write the letter, write the letter. And I wrote the letter, keith, for one and one reason only because I just didn't want to talk to her about this, right? Imagine my surprise then when, after you know this, all this disaster and the adversity that I had to overcome and I think I'm out cold I'm at 135,000 dollars in debt. I'm a single parent, my dad just died, I've been thrown out of the house I've been living in for 10 years. I got nothing. And I get a letter from the White House Wow.

Keith: 9:26

And it says I'm a single parent.

Beate : 9:27

Wow, and it says the president sends his best wishes. So the president, of course, never saw the letter. Keith, I mean that would be preposterous. But what it did do? It put me in touch with the small business administration. And because they also got a letter from the White House with a second in command. And that guy looked at this and said what not case writes a letter to the president instead of calling me directly, which had never even occurred to me. Wow, and he goes, I must meet this person. And then I walked in and he says I'll put in what you put in. And we he helped me to find a bank that was restructuring my 135,000 dollars in debt into a 10 year fixed loan. Three months later I'm break even because I have the cash in my line of credit, and 18 months later I'm the leader in my category. And that's what got us the attention from a Bill Gates company.

Beate : 10:22

Wow what a story I know and I think the story is so important because, like everybody else, I was poo pooing it. I said what a dumb idea. Who does that? And if I wouldn't have done this really dumb idea that nobody does, I wouldn't be where I am today. And I think that's what people forget when we talk about the path unfolding and what is the work of God and how does God play into our spirit universe? Whatever people are comfortable talking about it, However, this falls into it. That's, I think, our perpetual daily fight, and I don't know what you, what you see, but I struggle with this still to this day. You know, I have to remind myself is like, why are you not surrendering to this? Because I still think I know it better.

Keith: 11:11

Well, the tendency is, god's too busy for my little problems. You know, he's got so much else to on his mind. Probably we think we put God into the human category of being like ourselves. If we're the ones in charge, we are thinking you know, I don't have to, this is a really minor thing, you can handle this on your own. Give me the big stuff. And maybe I think we kind of put God in a human category If he's going, I'll handle the big stuff, you take care of the small stuff. Whereas God says give me all the stuff and we'll work it out together.

Beate : 11:44

I think there's something to be said about that is, would I have put this in relationship, that this was really a divine intervention or divine guidance for me to write this letter and send it to the president of the United States? That never even occurred to me. But if I look back and I look at spiritual principles or what rules the universe, and we now know that a lot of the religious principles are very aligned with the scientific principles and the physics principles of this world, you know, white only can exist if dark exists, so good can only exist if bad exists, and we only know it is good because we've seen bad and we can only, you know, and vice versa. So if we look at the law of polarity, then we know if we're broke, we know the money must be there. It's just the opposite side of it, right, but we so focused on the broke that we can't see the money.

Keith: 12:40

Right, exactly.

Beate : 12:44

And then you go uh, my head is about to explode, right, so I'm curious.

Keith: 12:53

I ran across this title I've never heard of before and I want to ask you to kind of explain what it is that you do. What does a growth architect do?

Beate : 13:02

So the term growth architect came from my, probably very German, way of thinking and the engineering aspect. That I think, is just a lot in my, my culture, where we are very factual and logistic. Now, of course, not everybody's like that, but but I think Germany as a whole has a lot of that because that's, you know, recognized as a, as a Barometer barometer of this country. I believe that everybody expects Germans to be very organized and you know, one, two, three, four, five and process oriented. Well, I happen to be, and when I look at people who come to me and ask me, how do I build my business, I always go like, can you like not know that? So easy, like one, two, three, four, five. And they're like, how did you do that? I'm like, do what? And they say, well, I mean, how can you like know this? I said, well, it's obvious. And so I realized that what my process was was a very automatic and very intuitive process of Taking in information, reassembling it, and then I looked at If I, if I build a house, there are certain things that you need to have like, you need to decide where you're gonna build the house.

Beate : 14:25

You're gonna need to decide how big the house is. You're going to need to decide which way the living room is facing and how big the garages, and you need to figure out if it's a one-story or two-story and based on that, decisions have to be made, foundations have to be poured and and growth architectures very much like that I give you. I help you to figure out the blueprint of what you're wanting to build. But how you decorate it, I don't really care. If you have the blue couch, the green couch, the yellow couch, the orange couch, I don't know. If it's a two seater, is six seater, who I don't really care about that. I just need to make sure that you living in the house that you said you wanted. And so growth architecture for me is, you know, again, it's like the sandbox is the blueprint and within that blueprint you still have a lot of decisions you can make autonomous, but it is a Clearly defined parameter of what needs to be built.

Keith: 15:21

I love that. So let's look at that. You, you also have kind of three essential framework elements to grow your authority. So, looking at that same process of a one, two, three step, what are those three essential frameworks to do that?

Beate : 15:36

Well, the first is, of course, always a strategy, because without the strategy you don't know where you're going, you just rudderless. A lot of people just get up in the morning in a dilly-dally through the day and they get caught in their emails and they're passively answering things instead of having a project or a goal that they're going toward. And the second piece is growth, because we always need to be growing, we always need to be going somewhere. Again, in nature, the concept of wait and see doesn't exist. I've yet to seen an oak tree that says in the summer or in the spring hey, you know what, keith, I'm gonna just take like a hundred leaves, okay, I'm just gonna sprout a hundred leaves and then let's just wait and see how that goes, if people come, if they're appreciative, and they, you know, like the hundred leaves, and I'm slowly rolling out more over the next couple months until the process is complete said no tree ever. I mean, that would be preposterous, you know.

Beate : 16:34

So you look at nature and you go. Well, the concept doesn't exist in nature. Should it exist in our world, or is it? Is it just another one of those things that we've done? You know, and I think that a lot of times this happens in religion, when people say, well, I sort of believe in God, but I'm not really sure. It's like well, you either believe or you don't believe.

Beate : 16:54

They really isn't a, I'm gonna try believing. I mean, it's an interesting concept, but I think people have a hard time committing to it, so they keep that back door open. Well, I Do think that there's questions to be asked About certain things that I'm sure you are well prepared to answer, but that has nothing to do with your belief in God. You can, you can believe in in God from a purely Positive perspective. That is your belief system, but it's still God.

Beate : 17:31

I know plenty of people that have, you know, meet, meet certain decisions. My sister says I don't believe in hell, I believe in God. I don't believe in hell. That's my belief. I said that's fine by me. I don't, you know. And other people are Constantly worried about that. That's their belief system. So we have to think about when we are growing. You know, to go back to the three elements is that you got to be very clear about what it is that you're growing. And that brings us to the third part, which is mindset, which we already talked about a little bit Like what do you really believe in? Again, this concept of wait and see doesn't exist. It's like I can't believe a little bit that I'm gonna make right.

Beate : 18:05

I'm pretty, I'm pretty sure. I'm pretty sure I'm gonna make it, but I'm not entirely sure. But but I think it's possible. Well, of course it's possible, but well, I'm gonna be very hopeful that it's gonna work. Right, that's not mindset, that's wishful thinking. Mindset is make the decision and Then act as if you actually made the decision. You know I have. I have these conversations all the time, keith, where somebody says to me Well, what should I do? I said well, you are now a one million dollar business, you want to be a five million dollar business. How does a five million dollar business owner make this decision? Because if you think that you can make that decision to get to five million based on a one million dollar mindset, I said that's not gonna work.

Keith: 18:57

Right.

Beate : 18:58

Oh, okay, I.

Keith: 19:04

Love that. So my world right now is kind of the podcast world for one part. One thing that I do and you know every podcaster has the same question how do I Get my product, my podcast, to be to grow on the market? So if you were kind of advising someone like that, how do you what's the best and fastest way to kind of grow your authority in a market?

Beate : 19:32

Authority is a funny thing. A lot of people have mixed a mixed understanding of what authority actually means. There's a difference between a celebrity, an influencer and an authority. We deal primarily with authorities. We deal with people that have industry expertise. So the mindset again. Remember we talked about strategy, growth and mindset. We going back to the same thing one am I building? Am I building a podcast for what? What is my authority in? And then I see a lot of times that somebody, I Does something and then the podcast about something else. So I, there's a gentleman I spoke to and he does franchising as a business. His podcast is not about that. That's not authority. Right, that's a disconnect.

Beate : 20:25

So you have to you have to make sure that you make that decision on where are you going to be the authority in, and then everything you do has to go Into this one thing. And I'm going to give another example. So we had before, before the last year, we had done a lot of high ticket stuff, signature, growth system, growth strategy which we still do. But I have found that the high ticket sales are definitely tighter right now, that people are worried about the recession. They definitely more wait and see kind of attitude. And when I looked at this, I did ask my team to do some research. And then one of my guys came back and he says did you know that the term certification outperforms the search term Trump? Hmm, like that's really interesting. And you don't worry, we're not going by political anyone, you don't have to hang up or run away, but but that's a big statement that means that people are less worried about what's going on outside, but more worried about what's going on with them. And then we looked at it and we said what we need to do? We need to go back and come back with a lower price product and helping people to turn their talent into a business. And then we looked at our quiz, so we had a. We have a quiz that was about the number one business growth blocker, which I thought was a great quiz, but the leads that we got from that were not congruent with what we wanted. So now we changed it and we now have a new quiz that asks the question what's your talent worth? Because we now know, with people looking for certifications and looking to transition from corporate into jobs or taking you know what you talked about becoming the authority and something they're going to need to have some sort of a path to follow, and I'm the growth architect, so I do blueprints. So we have a program that we had created a couple years ago that had over 22,000 people that have taken this program, and so I went back and I said, okay, let's update this program and make it more currency, make sure that it's adjusted with what we're doing right now.

Beate : 22:46

So the first question we're asking right now what's your talent worth? And if you're listening and you want to know what your talent is worth, just go to what'syourtellandworthcom. It's an actual mathematical calculation and it'll give you an actual dollar amount or whatever currency you input, based upon the numbers you gave me. Those are not my numbers. I'm not promising you 10x. I'm not promising you 5x. I'm not telling you the four hour work week, none of this nonsense. I'm just asking you what's your experience? What have you done? What market are you in? How does this compute? And then I'll use my profit formula and I'll calculate it and then you'll get that number. And then I'm going to ask you once you have that number and I had a gentleman who did this and his number was $775,000, which I think was completely accurate with what he does data scientist and then I ask him what are you going to do with this? And then they go well, that's my earning potential. I better get on with it. And then we have the product that then fulfills that.

Beate : 23:52

So when we talk about authority building, that's what you need to think about is how do I get them in? What am I the authority in? Is what I do relevant? And then everything you do has to push this and you may have to take some of the other things that you've done and put them on the back burner. Or you know, we built signature growth systems, so we hide it somewhere in this overall umbrella of the system, somewhere. So it's not the main hero, but the main idea has to be the main idea. What do you actually do? I'm a growth architect. I help people to turn their business into a talent and then, when they've done that, grow it, and then, when they've done it, scale it.

Keith: 24:30

Oh, that's fascinating.

Beate : 24:31

So there's three entry points.

Keith: 24:33

Yeah, no, that's fascinating, I never thought of it that way. And you've broken it down kind of based on again we talked about earlier your background from your country making things very, very calculated, very, very, you know, controlled, and I like how you make it. So it's less about aspirational goals as much as it is. Here is some concrete numbers that go along with what you're doing.

Beate : 24:59

I mean, isn't that a much better way? And I think this is the part, keith I bet you see this a lot in your work too where people go well, you know, I was listening to so and so and he said it's really easy and in four hours a week I can make a million dollars. And then I listen to the law of attraction, I don't even have to ever leave my house.

Keith: 25:20

Right.

Beate : 25:21

Good luck with that.

Keith: 25:25

So the law of being unemployed and homeless.

Beate : 25:28

It is the law of nothing, right? Because if you multiply zero with anything, it is a zero, you know, which we also have in our mathematical calculation. So there is one, one piece in there. If you enter a zero, oh, you're going to get a zero result. Oh why? Because you can't multiply zero.

Keith: 25:46

That's really interesting. I also want to talk about your book. You have a book out Happy Woman, Happy Woman, Happy World. Tell us about that.

Beate : 26:00

Yeah. So Happy Woman, happy World. I wrote because I felt that the way women are perceived or what happens for women as a single mom is very different to what the men's code is. A lot of times stuff happens on the golf course over the weekend that women didn't even know, because they're at home taking care of the kids, going to soccer games, karate, dance classes, and then I saw that women do a lot of really terrible stuff to other women. So it's not just the men, but a lot of women are behaving very terribly toward other women. And so I looked at what men do and I'm like well, they have a code, we don't. So how can I expect men who are?

Beate : 26:57

When I start my job, 50% of my competition are going to interfere. If the other 50% women are destroying each other, they don't even have to do anything. Why would they interfere with that? They go, go ahead. 50 percent of my competition can take itself down to 10 percent. I'll take it Right. My chances are much, much higher. That's why I wrote the book, because I wanted women to take responsibility for who we are and what we do and say, hey, we do need a code. And then I wanted to also tell women that they need to, that if the battles aren't here, the battle's out there, which is what we're seeing right now. I mean the onslaught on women's rights again, not just here, but all over the world, and that's because we took our eye off the ball.

Keith: 27:58

Yeah, that's been disturbing to see actually, and I have not figured out yet why women haven't caught on to what's happening. Maybe more?

Beate : 28:10

It's not just women, but it's also Black Lives Matter, it's also Asian Lives Matter. It's all. It's everything. I mean it is the pendulum always swings that way. The minute people are conscious about it, the government and corporations will do what they need to do to be in the graces. The minute something else like COVID happens and takes your eye off the ball and somebody says, should we change the legislation? And everybody screams yes, because we don't really want to deal with it. And I'm an investor, so I get all the reports from Amazon and Google and the shareholder votes. I cannot even begin to tell you how many times on the shareholder votes it says a vote is required on should we report on child labor? Should we report on women's rights? Should we report on gender pay gaps? Should we report on discrimination? And guess what the recommendation is on every single one of them by the board of directors.

Keith: 29:21

What's that?

Beate : 29:22

Vote against it.

Keith: 29:24

Wow.

Beate : 29:27

So here they are, on the outside and they're telling you Amazon, google, facebook, meda, whatever you know, we are so X and X and X and X. And then I see I get the shareholder vote and it says the board of directors recommends to vote against any of these things that on the outside they say they're doing. And then they can say well, we put it on the, we voted on it and it didn't. You know, it apparently wasn't that important to our shareholders.

Keith: 29:58

Wow, that's insightful. I had no idea that was going on.

Beate : 30:04

All the time, All the time so. But that's to my point of my book is I wanted people to pay attention to this and say what you do does matter.

Keith: 30:19

Yeah, it does. That's very important to remember. I'm curious in your position what drives you every day? What is your why?

Beate : 30:33

A strange sick desire to make an impact, I think, for me. I believe me. I'm right now in a part, a point of my life. My daughter had a baby, so my whole role changes. I've been having, for the first time in my life, some health problems. I've been having for the first time in my life, some health issues. I've feeling anxiety pop up that I haven't had in 30 years. So I'm going like WTF is going on here? Um, but the thing that lights me up is when I speak to somebody about a brilliant idea and you know, I just had a conversation last week and it's a client of mine, and then he ran this idea by me where he has figured out some of the systems that I recommended him. And then he just took it and created a way for small business owners to find, to find people, and automate that whole interview process with video. I mean it is ridiculously good.

Keith: 31:36

Wow.

Beate : 31:36

And so when I, when I talk to somebody like that and he says, do you think there's viability? I said, are you kidding? I said that's a SAS model, that's a. I said that's a hundred million dollar project that somebody like, indeed, is going to buy from you because it's going to revolutionize the way, not just the. You know how we, how we run ads, but what happens after we run the ads and find people Cause that's where the problem is is, you know, people randomly just sending their resume out and go, I can't hurt if I send it, but then then what's the vetting process? And you know, that's where a lot of small business owners get choked up. So when I hear something like that, I'm all in like I'd be hiking on the weekend and I'd be thinking about that, right. So helping people make an impact is really what, what, what lights me up every day.

Keith: 32:29

I love that. If you had one message to give to people today, cause you say your, your goal now is to inspire what would that message be? You gotta do the work.

Beate : 32:41

You gotta do the work. You gotta do the work. One day is today. What are you waiting for? A sign from God While you're listening to podcasts? God just gave you a sign. You know I used to have when I was speaking.

Beate : 33:12

I wrote a sign and I hung it on the insides of the bathrooms and it said if you're waiting for a sign, this is it. You're looking at the sign. Come to my talk, and that's what you, what my message really is is this you don't know until you go out there and you'll actually do it. And no, you don't know what it's going to be like, because you haven't started it yet and the second step doesn't become clear unless you've taken the first step and the decision sets the energy into motion that then makes all of this, puts all of this in place, because then is when somebody nags you to write a letter to the president of the United States, even though you think it's completely irrelevant, and then when you do it, you realize it's the most powerful thing you've ever done in your entire life, just to literally shut someone up because they got on your nerves.

Keith: 34:11

Right.

Beate : 34:15

So take action. It's like what you know, and I think that sometimes, keith and I hope you're okay with me saying that and I think sometimes people that believe in God and they pray a lot, that's where they completely get caught, because they go like I got to pray on it, I'm going to pray on it. I'm like, how much longer are you going to pray on that? Do you think that the answer is going to change? Because I tell you what God's answer is. God's going to say do you really want this? And then you're going to say yes, and then God says great, go, you done praying over that question. The next question you're going to pray over is how? Right, not what, but how. Then you're going to get that answer.

Beate : 34:58

But if you keep praying over the same thing, I don't know should I, should I, should I not? Should I, should I not? Well, then you're going to get a whole bunch of convoluted answers back. But if you say I'm really passionate about it, can I do this? The answer most likely is going to be yes. And then your next question you ask God, or when your journal, is how, tell me how to start? Yeah, you just listened to the podcast. You're going to go now to whatstayotellandworthcom. You're going to find out in the next two minutes the exact number of what you could earn and the number is remarkably accurate, if I may say so and then clap myself on the shoulder for my own brilliance here. And then you look at the number and then you tell me what are you going to do about that, because I bet that number is more than you're making right now.

Keith: 35:49

That's really interesting. You know, going back to that point you made about praying, there's kind of a joke in my circles of you know. I prayed the guy would rescue me from this roof and he sent a boat. They sent another boat and then he sent a helicopter. And then I drowned and asked God, why didn't you rescue me? And God said I sent you both to the helicopter. You didn't get on either one of them. You know, maybe he does. He is answering our prayers, but we're still waiting for a different answer than the one God gave us.

Beate : 36:18

We go like I asked for the Bentley.

Keith: 36:20

Right and you gave me a Toyota.

Beate : 36:23

It came as a crappy Toyota. That's not what I asked for, right? I'm like, well, dude, it can't have been that bad then.

Keith: 36:29

Right.

Beate : 36:32

Because I would have tied myself to the roof of a Toyota if it would have been that bad.

Keith: 36:36

Right.

Beate : 36:38

But that's. That's, I think, the judgment. You're absolutely correct. I think the judgment is where people get caught all the time.

Keith: 36:44

Right. I love to ask my guest this question what do you want your legacy in the world to be?

Beate : 36:55

When you go to my tombstone I want to say, I wanted to say he lies about men and made an impact. Yeah, even though I have no illusions that probably 50 years from now, nobody has any clue who I am, because I'm not exactly Thomas Edison. But I think that the you know and that's another piece that I'm doing a lot of work on right now is the self importance of what does it really matter? Because, at the end of the day, the guaranteed outcome that we have is we will die, right? So if I know, hypothetically speaking, that I would die which most people are absolutely shocked that that seems to be the case Then what do I need to do to get to that point and have a pretty awesome exit and say this was really worth it? And it ain't not being at home sitting funians on the couch watching reruns Right, it is. It is being out there telling your friends you love them, taking that idea daring, because your outcome is guaranteed you will die and then our souls will go where our souls go. That's guaranteed. But this, this, this lose the fear. That's really my big message. Lose the fear, step up, make the impact. What are you waiting for?

Beate : 38:14

And we have all fear, I still have fear. I mean I'm I'm, you know, I'm doing an ayahuasca journey, and I'm doing this because I have a lot of childhood trauma that I've really ignored very successfully. I mean, I kind of know it's there, but I did a lot of work on it, so let's just not deal with it. But it's coming back up and I'm terrified. Terrified that there's other stuff that's going to come up that I don't remember. I'm sure it's also something that you deal with and you'll work all the time Like, oh, like this, the fear of the unknown, what else was there? And it causes me, you know. That's why I'm coughing, because you know it's like literally taking my breath away. I feel like I'm choking of anxiety. I've had anxiety in 30 years. I'm really not an anxious person, but I am right now. That means that there's something there that's ready to be released. But I don't really want to.

Keith: 39:13

Right.

Beate : 39:13

It's extremely uncomfortable.

Keith: 39:16

Yeah, those moments when you can feel that something's there, that's underneath the surface, that we, we think we bury it really well, but we don't. It just keeps popping up in other ways, sometimes in different, different parts of our life, different parts of interaction. People trigger it and we, we keep trying to push it down. It's like it's like somebody says, like trying to hold a beach ball under water, that beach ball eventually will pop up and hit you in the face if you hold it down long enough.

Beate : 39:43

That's a really good analogy. I like that a lot, yes, and then you know, in the conversations we have about these things, what is it? What is exactly? What is that beach ball that you're holding down? That, if you try something and then you fail or remember the GPS story, we started with that and it's just not that way Doesn't mean that there is no way. It just means that way is not the right way, Right? Oh, okay, so I'll find another way. Yeah, it's like you know. I mean, does it?

Beate : 40:16

I spoke to a sales guy I met, writer from seventh level, and he had the best example. He said when you go in the supermarket and you, you know, you look at the avocado and then you put the avocado down and you leave the store without the avocado, Do you think the manager of the market is going to take this personal? Is he going to run after you and said why don't you like my avocado? What's wrong with my avocado? What's wrong with you? Right? Do you have avocado bias? What's that all about? I can't find my feet in my family if you don't buy this avocado. So if you put it into an example, that's a lot more different. It's like I just didn't feel like I wanted avocado.

Beate : 40:57

I thought about it and I was like no, I'm not making guacamole today, too much fat, I'm going to have something else to eat. It's not about the store owner, it's not about you, it's not even about the avocado. It's about that's just how things go. People make decisions and that's what we have to remind ourselves to not take all the stuff so personal, and that's the hardest thing in the world.

Keith: 41:24

It definitely is. So people who've listened to us for the last little bit here may want to know how do I connect with you? So please give us your website, and how do you find your own social media?

Beate : 41:34

Yeah, so you can find me pretty much everywhere as the growth architect or biatechelette. I think I'm the only person with this name, believe it or not.

Keith: 41:41

Probably.

Beate : 41:45

And go take the quiz what's your talent worth, as I said, and if you heard something where you say I must speak to her, then go to uncoverysessioncom. Make sure you mention becoming bridge builders the show so that we can give you priority treatment While we are at it. Please will you do us a huge favor wherever you pick up the show. Will you go and give Keith a five star rating, subscribe to the podcast and share this episode with one other person? Comments are really critical for engagement because it tells the algorithm. This is a show worth listening to and Keith is doing this as a labor of love, so give him some love back.

Keith: 42:20

I appreciate that and thank you for just adding amazing content to the podcast list, and you do have so much that you have already given to the world. Just from our conversation I can just see how you pour into people's life and help those ideas that they maybe have kind of in a very seed stage of it develop into a tree that really can blossom and make our world a better place. So thank you for unlocking people's dreams and their potential.

Beate : 42:49

Thank you so much for having me.